Ensuring you have the right team in place for the most consequential chapter of your financial life
You open the quarterly statement, scan to the top, and the advisor's name listed there belongs to someone you have spoken to...maybe twice? When you see the firm's name on the top of the statement, it reminds you of all the work you have done together. And when you pass the firm's name on a billboard or they are sponsoring a golf tournament, you still nudge your partner to point it out. There is a flicker of something that feels like pride, the satisfaction of knowing you made a good choice a long time ago and stayed with it. That kind of loyalty is earned over decades of shared history.
If you have been with a large national firm for twenty or thirty years, you have probably done most of your living inside that relationship. You got married, raised a family, bought the house, sent a kid to college, survived a health scare, buried a parent, got promoted, watched the dot-com bubble take a chunk out of the portfolio and rebuild it, and then watched 2008 try to do the same thing. You, your longtime advisor (until he retired), and the firm have been through quite a lot together.
This piece is for people who are starting to wonder whether they are still with the right firm for the right season.
Your Loyalty Has Likely Been Earned by Years of Valued Service. And Yet...
Leaving is hard. In fact, even thinking about leaving can be difficult. We have been conditioned, for completely valid psychological reasons, to have brand loyalty. Are you Android or Apple? Ford or Chevy? Bud or Miller Lite? By this point in your life, you are fairly set in your ways; you know what you like, you know what you trust, and even when that brand occasionally comes up short, you tend to go back. You bought another Toyota because the last one ran for one hundred thousand miles and you never had to think about it. That is loyalty built on experience, and it has served you well.
And yet, even the most loyal among us eventually face a moment where the circumstances of real life require an honest look at whether what we have chosen still fits who we have become. The analogy I often use with clients is, what do they plan to do with their home in retirement?
You likely started in a starter home, grew into it, filled it with children and laughter and history, and somewhere along the way outgrew it entirely. So you upgraded, added the pool, added the second story, made it fit the family and the lifestyle you were building. That house was exactly right for that season. Then the kids moved away, and the house that once fit your life perfectly no longer fits the reality of your situation. And you find yourself at a moment where a decision needs to be made, one with emotional and financial weight on both sides of the ledger, whether to stay or to go.
And just like the house did, your firm served you well. And just like the house, the question you may be asking has nothing to do with whether it was a wise choice, but whether it still fits.
Back When Everything Was Growing
Your firm earned their place in your financial life, and you have been through quite a lot together. When you were accumulating, when the balance sheet was growing and the picture was getting more complicated every year, that kind of institutional depth was exactly what the situation required. The breadth of products and services, integrated banking, mortgage lending, access to investment opportunities brought real value and were services that smaller firms simply could not offer. You enjoyed the ability to walk into an office in nearly any major city in the country and be recognized as a client. Let's not forget the suite at the rodeo, the floor seats at the Rockets, and the Christmas party you actually looked forward to going to. They are good at what they do. The question you are sitting with now is whether or not you still need what they are so great at.
Your financial life looks different now than it did twenty years ago. The estate plan is in place. The financial plan is established. Your assets have already shifted toward income, capital preservation, and longevity. The complexity that once required a Swiss army knife now requires something closer to consistency and availability. What you need at this stage is someone who knows you, knows your family, has the time to actually listen, and is accessible enough that you feel comfortable picking up the phone when something does not feel right.
In my twenty-plus years doing this job, I have learned to notice the small things that signal big changes. I have watched a client's handwriting change over the years, and it helped me recognize early signs of cognitive slippage that a firm managing thousands of accounts would have no reason to notice. I have had clients call me about a home improvement project, wanting to add a generator or repair the roof, and before we talked numbers I asked who the contractor was, where they found him, how many quotes they got, whether they had already handed over any money. The amount of fraud I have been able to slow down or stop entirely, simply because I know my clients well enough to ask those questions, is something I cannot put a precise number on, but it is not small.
In my many years of doing this business, I have learned it is not possible to have the breadth and depth of a large-scale firm and the intimacy of a small boutique. Depending on what season of life you are in, and the products and services you actually need, one is likely a better fit than the other.
When Knowing You and Your Family Matters More Than Picking the Right Stock
Beyond fit in products and services, the reality is that individuals looking to commit financial crimes target older clients. According to the Federal Trade Commission, reported fraud losses for adults sixty and older rose from roughly $600 million in 2020 to $2.4 billion in 2024, a 300 percent increase in four years, and large losses exceeding $100,000 increased more than fivefold over the same period.
A smaller boutique firm does not guarantee you will not be targeted, and it does not guarantee it will be caught. But in my personal and professional experience, you are more likely to have someone who knows you pick up the phone and ask questions when money starts moving in ways that do not look right. At a large firm, the person processing that transaction probably sits on the third floor in a cubicle.
When You Are Gone, Who Do You Trust to Fill in the Gap?
I ask every client I work with, at some point, a question that has nothing to do with their portfolio. When you are gone, who do you want sitting across the table from your spouse?
Who will answer the phone when they call confused about a statement? Who will slow things down if they are about to make a decision from grief? Who knows which of your kids to call first and why? Who has met your grandchildren and understands what you are trying to build for them? In this season of life, finding that person at your firm is more important than the stock picks. And the time to find out whether or not you have that person is before you need them.
The surviving spouse is among the most financially vulnerable people I work with, and it has nothing to do with intelligence or capability. They are navigating one of the hardest transitions a person will ever face, often while managing their own health, their own grief, and a financial picture that may have largely belonged to their partner. What they need in that moment is someone who already knows them, who knew you both, and who has enough of the family story to provide real continuity.
Congratulations to you and your advisor and advisory team for getting this far. If they have served you and your family well for twenty-five plus years, you and they have earned every round of golf you are all playing. The question at hand is whether the person at the top of your next statement is the right person for this season. Do they know you like your prior team did? Do they know your spouse, what you were building, and why? And do they have the ability to notice if something feels wrong? That question does not require urgency or crisis to answer. It just requires honesty.
My older clients love talking about the reality of their death, and it drives their kids nuts! They have buried their parents, maybe a sibling, and too many friends. They understand Father Time in a way that is hard to explain until you get there. They have learned to grieve the pool that no longer gets used and the Toyota they probably will not put another hundred thousand miles on. And like the other times they sat down and made a wise and prudent decision, the type that required something good to end for something better to begin, this may be one of those times.
If you are curious about how we work with clients navigating this transition, we would welcome the conversation. You can reach us here.
Jonathan Kolmetz is a Licensed Professional Counselor, Financial Advisor, and President of Oaks Wealth Management. He holds an MBA, a Master's in Clinical Mental Health Counseling, and specializes in the intersection of family psychology and wealth planning.
